Issues & Outcomes

If you’re facing challenges with demand generation, pipeline growth, or marketing ROI, here are some common ways I can help solve these issues and the outcomes you can expect from our engagement.

    • Quick Win: Audit of current lead gen strategy.

    • Retainer: Ongoing optimization of lead gen tactics, content strategy, channel mix, & campaigns

    • Outcomes: Increased volume of qualified leads, lower cost per lead, higher lead to opportunity conversion

    • Quick Win: Target audience identification & personas

    • Quick Win: Lead engagement audit & recommendations

    • Value-based Project: Lead routing audit & sales data analysis.

    • Outcomes: Higher lead-to-opportunity conversion, shorter sales cycle

    • Quick Win: Channel mix recommendations

    • Quick Win: Competitive positioning & strategy

    • Retainer: Positioning strategy & buyer value proposition optimization

    • Outcomes: Clear market differentiation, increased awareness with target buyer, increased market recognition

    • Quick Win: Facilitation of alignment strategy session.

    • Quick Win: Goals & needs assessment.

    • Retainer: Communication framework, core KPIs, and performance check-ins.

    • Outcomes: Accelerated opportunity cycles, shared KPIs and goals, targets reached or exceeded.

    • Quick Win: How-to ABX playbook and channel mix strategy.

    • Quick Win: What ABX can do (and can’t do) advisory session.

    • Value-Based: ABX Strategy Kickoff - target audience, alignment, goals & expectations, etc.

    • Retainer: Develop & continuously refine ABX campaign plan.

    • Outcomes: New pipeline / contacts at target accounts, competitive insights, plan/strategy for difficult accounts

    • Quick Wins: Active campaign audit, channel mix audit, immediate recommendations.

    • Value-Based Project: Channel & Content Mix Strategy

    • Outcomes: Lower cost per lead, better campaign targeting, increased ROI on paid media spend

    • Quick Win: Data, process, & metrics audit and recommendations

    • Quick Win: Marketing Attribution Playbook & Recommendations

    • Retainer: Ongoing support establishing Marketing Sourced metics - systems, data, process, and necessary BRDs for IT.

    • Outcomes: Increased investment in marketing, credibility with the board / sales, increased ROI on paid media

    • Quick Win: High-level Scaled Growth Plan (based on current metric performance)

    • Quick Win: Scaled Growth Business Case - modeling outcomes and investments

    • Retainer: Ongoing advisor for scaled investment & execution - marketing strategy, org design, identifying performance targets, etc.

    • Outcomes: A plan grounded in reality and justified by “the numbers”, prioritization of business ideas, alignment across marketing/sales/C-Suite

    • Quick Win: Post-sales process audit and retention strategies

    • Quick Win: Always-on cross-sell / up-sell campaigns

    • Retainer: Long-term customer retention planning and advisory

    • Outcomes: Improved retention rates, increased customer satisfaction & lifetime value

    • Quick Win: Audit current Martech stack and recommend essential tools.

    • Value-Based Project: Assess, recommend, and help optimize a lead routing and engagement “tech stack”

    • Outcomes: Get more done with same or less resources, cut costs on tools that don’t deliver, more efficient use of existing tools

    • Quick Win: Assessment & GTM plan

    • Quick Win: C-Suite Outcome Alignment

    • Retainer: Ongoing advisory for GTM planning, execution, measurement

    • Outcomes: More efficient use of marketing investment,

B2B marketing is more complex, more crowded, and more demanding than ever.

Predictable growth comes from cutting through the noise, focusing on what matters, and proving your team and program dollars are worth the investment.

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