Navigating the Future of Marketing in the Age of AI
Working with Ian…
Quick Win Sessions
(Selectively offering pro bono advisory - for startups and non-profit organizations)
For companies looking for immediate, low-risk solutions to their most pressing marketing challenges, Quick Wins sessions provide focused, expert guidance designed to solve specific issues quickly and effectively.
-
Virtual Conference Call
This can include 1:1 consulting or for Q&A in a team call
Depending on the issue I will also follow-up with resources or exercises as PPT, PDF, or Word Docs.
-
Easily paid for with a corporate credit card.
Low-risk
Ideal for reviewing a strategy, optimizing a campaign, or troubleshooting lead generation issues.
Value-Based Projects
(Not currently accepting project work)
For companies seeking deeper, more strategic guidance, Value-Based Projects offer fixed-fee solutions with clear, tangible deliverables, ensuring your investment is aligned with measurable results and outcomes.
-
Fixed-fee quote
Pre-defined deliverables
Mix of video conferencing and deliverables prepared by me
-
Clear understanding of investment and return
Augment your team with expert guidance and specialized expertise
Immediate results and tangible deliverables
Advisory Retainer
(Not currently accepting retainer-based work)
For ongoing strategic support, Advisory Retainers offer expert guidance throughout the year, helping refine your marketing strategy, optimize campaign execution, and drive better results.
-
Retainer is for a fixed number of hours
These can be used ad-hoc throughout the month
Minimum of 33% of hours purchased will go to monthly sync meetings
Use-it-or-lose-it policy; unused hours do not carry over to the next quarter
-
On-demand access to expert advice to inform execution and planning
Ideal for strategic support during key planning cycles.
Assistance with media mix, content planning, campaign alignment, forecasting, ROI analysis.
Often used to help with optimize the story in board / investor decks
What can we solve together?
Challenge conventional B2B strategy to evolve:
Demand Generation
Identifying, targeting, and attracting the right prospects that convert to Opportunities.
Content Marketing
Audits and advice on who you target and what you say at different stages in the purchase cycle - this is CRITICAL for B2B campaign ROI.
Marketing Attribution
Analytics and attribution - what to measure, simple ways to implement, and what to track for ongoing optimization.
Go-to-Market Strategy
How to launch new products/services and market them effectively with awareness & demand in one campaign.
Paid Media Mix
How to laser focus your spend to get the results you need - which vendors to use & what to expect.
Martech Stack Strategy
Which tools to use. How to architect Lead Routing for full funnel visibility. How to use AI and which tools are garbage / useful.
Lifecycle Marketing
Customer retention & up-sell tactics that accelerate renewal cycles and source new pipeline in the process.
Marketing Operations
Easy to implement process efficiencies that can help tiny teams execute like they were 3x their size.
Account-Based XYZ
I will show you how to execute ABX - no BS tactics that are proven to deliver pipeline in predictable timelines.
Sales & Mktg Alignment
How to establish a GTM that Sales buys into and how to define shared KPIs.
Executive Reporting
How to tell powerful stories with your data and slides/decks that resonate at a C-Suite non-marketing level.
Insourcing & Outsourcing
Agency strategy and where to outsource vs insource to maximize the use of in-market paid program dollars.
and more…
Need clarity or a second set of eyes? Let’s connect.